Not everyone gives a damn.
But we do.

Born in the late nights, built on first drafts, and raised by teams who care. Signal North exists for the ones still pushing to make it better.

For the ones building in the dark.

This work is rarely loud.
It’s quiet progress.
Sketches on whiteboards. Drafts nobody sees. Doubts you push through.

We’re not here for the hype. We’re here for the hard parts.
The fog. The friction. The figuring it out.

Signal North is for teams who still give a damn — and want a partner that does too.

Portrait of Dave Sohnchen

I spent a decade at Disney learning how story and systems work together.
Then a few more in the startup trenches helping teams scale without losing their soul.

Signal North brings those worlds together.
To cut through the noise.
To lock in on what matters.
To move with purpose.

This is for the ones still building like it matters.
Because it does.

– Dave Sohnchen, Founder

Portrait of Dave Sohnchen

I spent a decade at Disney learning how story and systems work together.
Then a few more in the startup trenches helping teams scale without losing their soul.

Signal North brings those worlds together.
To cut through the noise.
To lock in on what matters.
To move with purpose.

This is for the ones still building like it matters.
Because it does.

– Dave sohnchen, Founder